This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Korea, including the Personal Information Protection Act (PIPA) and related regulations.
This Privacy Policy explains how Sparklz Inc. ("Sparklz," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use our mobile application and services (the "Platform").
1. Data Controller
Sparklz Inc. is the data controller responsible for your personal information. For privacy inquiries, contact us at:
Sparklz Inc.
Email: team@sparklz.ai
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Full name
- Email address
- Date of birth
- Phone number (optional)
- Password (encrypted)
- Profile photo
- Authentication provider information (Google, Apple, or Kakao)
2.2 Profile and Social Media Data
To match you with relevant campaigns, we collect:
- Social media handles (Instagram, YouTube, TikTok, etc.)
- Follower counts and engagement metrics
- Content categories and interests (beauty, fashion, lifestyle, etc.)
- Location/region preferences
- Language preferences
- Bio and profile description
- Portfolio links
2.3 Content and Submissions
We collect content you create or submit through the Platform:
- Campaign applications and proposals
- Messages and communications with Clients or support
- Photos, videos, and other media submitted for campaigns
- Reviews, ratings, and feedback
2.4 Payment Information
To process compensation, we collect:
- Bank account details
- Payment method information
- Tax identification information (as required by law)
- Payment history and transaction records
2.5 Device and Technical Data
We automatically collect:
- Device type, model, and operating system
- Unique device identifiers
- IP address
- Browser type and version
- App version
- Mobile network information
- Time zone settings
2.6 Usage Data
We collect information about how you use the Platform:
- Features accessed and actions taken
- Campaign views and applications
- Search queries
- Time spent on the Platform
- Interaction with notifications
- Error logs and crash reports
2.7 Location Data
With your permission, we may collect:
- Approximate location based on IP address
- Precise location data (if enabled for location-based campaigns)
2.8 Cookies and Similar Technologies
We use cookies, pixels, and similar technologies to:
- Remember your preferences and settings
- Authenticate your identity
- Analyze Platform usage and performance
- Deliver relevant content and features
3. Legal Basis for Processing
3.1 Contract Performance
Processing necessary to provide our services, including account management, campaign matching, and payment processing.
3.2 Legitimate Interests
Processing for our legitimate business interests, including Platform improvement, fraud prevention, and marketing (where not overridden by your rights).
3.3 Consent
Processing based on your explicit consent, such as marketing communications or precise location data collection. You may withdraw consent at any time.
3.4 Legal Obligations
Processing required to comply with applicable laws, such as tax reporting and legal requests.
4. How We Use Your Information
4.1 Provide and Operate the Platform
- Create and manage your account
- Match you with relevant campaigns
- Facilitate communication between Influencers and Clients
- Process applications and enrollments
- Manage content submissions and approvals
4.2 Process Payments
- Calculate and disburse compensation
- Generate payment records and tax documents
- Prevent payment fraud
4.3 Communicate With You
- Send campaign opportunities and updates
- Provide customer support
- Send transactional notifications (enrollment status, payment confirmations)
- Share Platform news and updates (with consent)
4.4 Improve Our Services
- Analyze usage patterns and trends
- Develop new features and functionality
- Conduct research and analytics
- Test and optimize Platform performance
4.5 Ensure Safety and Security
- Detect and prevent fraud, abuse, and security threats
- Verify account authenticity
- Enforce our Terms of Service
- Protect the rights and safety of users
4.6 Legal Compliance
- Comply with applicable laws and regulations
- Respond to legal requests and court orders
- Establish, exercise, or defend legal claims
5. Information Sharing
5.1 With Clients (Brands)
When you apply to or participate in campaigns, we share:
- Profile information (name, photo, bio)
- Social media handles and metrics
- Content category preferences
- Campaign submissions and content
- Communication history related to campaigns
Clients may use this information to evaluate applications, manage campaigns, and communicate with you.
5.2 With Service Providers
We share information with third-party service providers who assist us with:
- Cloud hosting and data storage (AWS, Google Cloud)
- Payment processing
- Email and push notification delivery
- Analytics and performance monitoring
- Customer support tools
- Fraud detection and prevention
Service providers are contractually bound to protect your information and use it only for specified purposes.
5.3 With Analytics Partners
We share anonymized and aggregated data with analytics partners to understand Platform usage and improve our services.
5.4 For Legal Purposes
We may disclose information:
- To comply with legal obligations
- In response to lawful requests by public authorities
- To protect our rights, privacy, safety, or property
- In connection with legal proceedings
5.5 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
5.6 With Your Consent
We may share information for other purposes with your explicit consent.
6. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including South Korea and the United States. These countries may have different data protection laws.
When transferring data internationally, we implement appropriate safeguards, including:
- Standard contractual clauses approved by relevant authorities
- Data processing agreements with recipients
- Technical security measures
7. Data Retention
We retain your information for as long as necessary to:
- Provide our services and maintain your account
- Comply with legal obligations (tax records, legal claims)
- Resolve disputes and enforce agreements
- Fulfill the purposes described in this Policy
Specific retention periods:
- Account information: Duration of account plus 3 years
- Campaign and payment records: 7 years (for tax and legal compliance)
- Communication records: 3 years
- Usage and analytics data: 2 years (in identifiable form)
- Marketing preferences: Until withdrawal of consent
After retention periods expire, information is securely deleted or anonymized.
8. Your Privacy Rights
Depending on your location, you may have the following rights:
8.1 Right to Access
Request a copy of the personal information we hold about you.
8.2 Right to Correction
Request correction of inaccurate or incomplete information.
8.3 Right to Deletion
Request deletion of your personal information, subject to legal retention requirements.
8.4 Right to Portability
Request your information in a structured, commonly used format for transfer to another service.
8.5 Right to Object
Object to processing based on legitimate interests or for direct marketing purposes.
8.6 Right to Restrict Processing
Request restriction of processing in certain circumstances.
8.7 Right to Withdraw Consent
Withdraw consent for processing based on consent at any time.
8.8 Exercising Your Rights
To exercise your rights, contact us at team@sparklz.ai or use the settings in your account. We will respond within 30 days (or as required by applicable law).
8.9 Complaints
You have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.
9. Cookie Policy
9.1 Types of Cookies We Use
- Essential Cookies: Required for Platform functionality
- Performance Cookies: Help us understand how you use the Platform
- Functional Cookies: Remember your preferences and settings
- Analytics Cookies: Provide insights for Platform improvement
9.2 Managing Cookies
You can manage cookie preferences through:
- Your device or browser settings
- Our cookie consent banner (where applicable)
- Opting out of analytics (where available)
Note that disabling certain cookies may affect Platform functionality.
10. Security Measures
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure authentication mechanisms
- Regular security assessments and audits
- Access controls and employee training
- Incident response procedures
- Regular backups and disaster recovery
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
11. Children's Privacy
The Platform is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will take steps to delete it promptly.
Users must be at least 18 years old to create an Influencer account and participate in campaigns.
12. Third-Party Links and Services
The Platform may contain links to third-party websites, social media platforms, or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access.
13. Do Not Track Signals
Some browsers offer "Do Not Track" (DNT) signals. We currently do not respond to DNT signals, as there is no industry-wide standard for compliance.
14. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes through:
- In-app notifications
- Email to your registered address
- Prominent notice on the Platform
The "Last Updated" date at the top indicates when changes were last made. Continued use of the Platform after changes take effect constitutes acceptance of the updated Policy.
15. Contact Us
For privacy-related questions, concerns, or requests, please contact us at:
Sparklz Inc.
Email: team@sparklz.ai
We aim to respond to all inquiries within 30 days.